Online Video Branding: Increase Awareness & Sales

By Catherine Gray, COO of Corp Shorts.com

Corp Shorts specializes in online video branding for your business. Our goal is to give your business a clear, competitive edge and make prospects eager to buy your products/services when they see your videos.

What Is Online Video Branding?
Simply put, online video branding is about establishing a video presence for your business on the Internet. Relatively speaking, the vast majority of companies online are not utilizing online video branding. That puts them at a distinct disadvantage to the companies that are using videos to market themselves.

Get a jump on your competition. Online video branding will immediately differentiate your company, establish you as an expert in your field, and show that you’re innovative, forward-thinking, and passionate about your business.

Why Should My Business Care About Online Video Branding?
For the number one reason you’re in business in the first place: Online video branding enables you to sell more products/services. It’s that simple. A well-produced video by Corp Shorts will:

• Put more eyeballs on your products/services
• Effectively communicate your benefits
• Enhance your brand
• Build credibility and establish you as a thought-leader
• Compel more visitors to take action right away
  
  

Online Video Branding Statistics May Surprise You
Consider that:

• About 50% of people who view a video online will take action based on the content of the video.
• On average, 12% of people who visit a site that has a video to market the company’s products/services will buy from that company. Compare that to text-only sites, where the average conversion rate is only 1%.
• Do the benefits of online video branding have your attention yet? They should! But you may be wondering why sales skyrocket when online video branding is used on a site versus a site that only has text. While only 10% of visitors read a site from start to finish, 65% of visitors view videos to completion.
• Furthermore, the average length of time a visitor spends on a text-only site is only about 60 seconds. By contrast, visitors spend an average of 6 minutes on sites that show a video.

These online video branding statistics are convincing, right? And they make sense. Think about your own Internet habits. Are you primarily a visual person? Aren’t you more apt to stay on a Web site that has a video? Are you more likely to buy a product/service after you’ve seen it demonstrated and/or discussed in video?

Did you answer “yes” to all of those questions? Guess what? Your potential customers probably did too! The enormous power of online video branding for your business can’t be overstated. The benefits of online video branding are far-reaching. Here are a few:

• It’s easy and cost-effective. Corp Shorts takes care of everything for you. We create affordable, high-quality videos to build your brand and drive traffic to your Web site.
• Right now very few of your competitors are using video on their sites to enhance their brand. A Corp Shorts video will make you stand out as an expert in your industry.
• Your video can easily go viral to reach a virtually unlimited audience across the globe. Part of Corp Shorts online video branding service is to post your video to multiple sites, including your company’s site, industry-specific blogs, social networks, and more.
• Once your video has been posted online, it will appear in search engine results when someone searches for keywords associated with your company, products/services, etc.
• By taking advantage of online video branding, you’re virtually ensuring that people will spend more time on your site. Why? Because videos increase the “stickiness” of your site and dramatically increase the chance that visitors will buy what you’re selling.  
  
  

Your Customers Are Waiting to See You

Take advantage of Corp Shorts’ online video branding services before your competitors beat you to it. Video advertising will soon be the norm. Why not be on the vanguard?

Start your online video branding project today by contacting Corp Shorts at 323-654-4443.

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