Trade Show Videos Increase Awareness & Attendance

By Catherine Gray, COO of Corp Shorts.com

Trade shows provide excellent opportunities for bringing people of the same industry together to share ideas, make new connections, generate sales leads, expand product awareness, see and hear industry leaders speak, recognize top performers, and much more.

People attended more than 13,000 trade shows in the U.S. according to the last census conducted by the Center for Exhibition Industry Research (CEIR). Between exhibitors and attendees, that translates into literally millions of people to whom you must effectively market to ensure a large turnout.

With so many trade shows out there, how can you separate yourself from the competition? How can you get the best companies in your industry to exhibit, the most influential leaders to speak and participate in seminars, and attract the most attendees?

The answer is trade show videos!

As a trade show organizer, trade show videos provide a multitude of unique and innovative ways to showcase all aspects of your events—both before and during trade shows.

Prior to Trade Shows: Corp Shorts can create trade show videos to promote the upcoming conference. The trade show video can be placed on your Web site, posted on industry-specific sites, sent to last year’s exhibitors and attendees, in addition to dozens of other advertising approaches that we can help you implement.

Trade show videos can be the difference between attracting 5,000 exhibitors and attendees vs. an attendance of 10,000 or more. If utilized effectively, trade show videos truly are that powerful!

During Trade Shows: Corp Shorts can film trade shows during the events and produce trade show videos that provide a captivating overview. Trade show videos filmed during an exhibition can include:

1. Interviews with key companies.
   
2. Highlights of featured speakers’ presentations
   
3. Excerpts from seminars
   
4. Reactions from attendees
   
5. Award ceremonies
   
6. Candid snippets of parties
   

Placing trade show videos on your Web site is a great way to recap the exhibition and promote next year’s conference as well. But it doesn’t stop there! The “show” doesn’t have to end when the doors close on the convention center. Attendees always enjoy seeing themselves and their colleagues at the show, so send the trade show videos to attendees and watch them go viral!

Trade Show Videos for Exhibitors:

Corp Shorts can film, edit, and produce trade show videos of exhibitors that they can place on their Web sites to reinforce their brand, demonstrate their leadership in the industry, and distinguish themselves from the competition. Exhibitors can also make their trade show videos go viral by sending them to potential clients and posting them on influential industry sites.

Let’s Get Started!

Corp Shorts will soon be introducing this product, a hub for video resumes where companies and recruiters can connect with graduating students by searching our professional online video resumes indexed by school, by major, or by state to find the right candidates for their open positions.

We want to help you promote your next trade show to maximize your exposure and increase your attendance. Start your trade show video today by contacting Corp Shorts at 323-654-4443

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